unique traffic

buy traffic As you build your site, you should be planning your marketing activity. Without this, you will not succeed. We are sometimes shocked by the naivety of retailers – especially startups – when it comes to getting traffic. Folk imagine that a spanking website + plus SEO will generate £1m in short order. In fact, it’s pretty hard work nowadays: you need time, money, planning, management & measurement. The sort of things you need to run a business. Plus, there are no silver bullets, such as Facebook and Twitter. This approach may work if you are a large brand or retailer with a lot of latent demand, but simply won’t cut the mustard for the smaller company. Before we look at this, let’s consider how much traffic you will need for your thriving business. Many smaller businesses do not really have an idea about how to plan this, although experienced retailers will work this analysis to really drive their sales. Start with a sales plan For those who don’t know, here’s some guidance: 1. Start with the level of sales you wish to achieve. We’ll say £200,000 for argument’s sake in your first year of trading. 2. Divide that by your average order value (let’s say £50), which would mean 4,000 orders over the year (that’s about 10 per day). 3. From that, we can extrapolate the amount of visitors we need to achieve this level of sales, using typical conversion ratios (which can range from 0.5% to 10% for niche businesses). We’ll assume 2%, which means you’ll need a run rate of 500 visitors per day. 59736
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